Wednesday, April 28, 2010

Housewives of NYC and JCPenney Manhattan

To cap off Earth Week, JCPenney Manhattan hosted a Denim Drive , benefitting Goodwill, at our Manhattan store with our Green Living partner Danny Seo. Excited customers started lining up at 6:00 AM to donate their denim and receive a JCPenney gift card and reusable tote bag as a thank you from us!

Within the first hour, we had accepted more than 100 donations, and by the end of the day, we were able to collect nearly 500 pairs of jeans for donation.

Special guests, Jill Zarin, Kelly Bensimon and Countess LuAnn De Lesseps of the Real Housewives of New York City,

joined the excitement, donated their jeans and autographed our reusable tote bags. Inside the store, one lucky customer was shocked to find Jill, LuAnn and Kelly behind the cash wrap ready to ring up merchandise! The Housewives made the unsuspecting and very happy shopper's day by also paying for her purchase and taking some photos with her.

While walking through the store, Jill picked up an Olsenboye tee, requested especially by her teenage daughter. Media was buzzing about the Denim Drive and Danny Seo as well as the Housewives' appearance. US Weekly interviewed Danny, Jill, Kelly and LuAnn. Of course, our Manhattan associates make it all happen! Special thanks to Assistant Store Manager David Garkawe and SET Execution Manager Lisa Wicka for helping pull together a great end to Earth Week!

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